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Colourful ads for "Sony Bravia TV"

Oct 5th, 2007 by sheetal

Here’s the latest colourful ad from great “Juan Cabral”, his ads are always so different and refreshing, just makes you happy inside.

The new “Sony Bravia TV” commercial sees lumps of Play-Doh morph turning into 200 multi-coloured rabbits in New York. They transform into a whale’s tail then a 30ft bunny. The ad airs during Ugly Betty tonight on Channel 4.

The ad cost £2.2million, used 2½ tons of Play-Doh and had up to 40 animators for each scene, which is a record.
Creator Juan Cabral said: “I chose rabbits because people like them.”

My favourite is Holi ad, yeah I call it a Holi ad, it shows colour paints and powder shooting from buildings, grounds and almost just everywhere. It reminds me of Holi in India. Have a look…

Juan Cabral’s first ad for Bravia saw 250,000 balls dropped in San Diego. It was so successful, Sony ran out of the TVs and stopped showing the ad.

 

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