{"id":38,"date":"2007-07-25T14:36:36","date_gmt":"2007-07-25T21:36:36","guid":{"rendered":"http:\/\/www.sheetalsethi.com\/blog\/uncategorized\/loreal-telescopic-mascara-cheating-us\/"},"modified":"2007-07-25T15:06:23","modified_gmt":"2007-07-25T22:06:23","slug":"loreal-telescopic-mascara-cheating-us","status":"publish","type":"post","link":"http:\/\/www.sheetalsethi.com\/blog\/beauty\/loreal-telescopic-mascara-cheating-us\/","title":{"rendered":"L&#8217;Oreal telescopic mascara &#8211; cheating us"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.sheetalsethi.com\/blog\/wp-content\/uploads\/2007\/07\/loreal.jpg\" align=\"left\"\/><\/p>\n<p>Advertising watchdogs have condemned cosmetic giant L\u2019Oreal for making misleading mascara adverts featuring Penelope Cruz. The TV and magazine adverts boasted women could have up to 60% longer lashes with its Telescopic mascara. But a viewer complained to the advertising standards authority that the actress was wearing false lashes.<\/p>\n<p>It also ruled the adverts &#8220;did not make clear that the claim referred to an increase in the &#8216;appearance&#8217; of lash length&#8221;. In the commercial for L&#8217;Oreal Paris Telescopic mascara, Cruz stood on a terrace next to a telescope and said: &#8220;Imagine, lashes that could reach for the stars.&#8221;<br \/>\nSpanish-born Cruz, 32, signed an exclusive contract to become L&#8217;Oreal&#8217;s spokesperson last year.<\/p>\n<p><embed src=\"http:\/\/www.dailymotion.com\/swf\/5K58204E5gvRBfUhD\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"335\" allowfullscreen=\"true\"><\/embed><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising watchdogs have condemned cosmetic giant L\u2019Oreal for making misleading mascara adverts featuring Penelope Cruz. The TV and magazine adverts boasted women could have up to 60% longer lashes with its Telescopic mascara. But a viewer complained to the advertising standards authority that the actress was wearing false lashes. It also ruled the adverts &#8220;did [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,12],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-beauty","category-general"],"_links":{"self":[{"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sheetalsethi.com\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}